Hi, I'm Patricia Poker, a Senior UX Designer with 14 years of experience. With a user-centered approach, I create designs that enhance usability, boost engagement, and support business objectives.
WeCancer is committed to enhancing the lives of oncology patients through technology-driven solutions. As part of our ongoing efforts to provide intuitive and seamless experiences, we are embarking on a project to redesign the registration flow within our mobile application. This initiative aims to streamline the onboarding process, ensuring a smoother journey for our users right from the start. This Use Case is focused on improving the user experience by redesigning the registration flow in the mobile application for oncology patients.
Client: WeCancer
Product: Oncological patients app
Project: Registration flow redesign
Process: Data analysis & interviewing; Ideation & validation; Rapid prototyping & usability testing;
Solution: Split the registration flow in 2 different phases; identify user profile during the first phase of registration flow;
Outcomes: 15% increase in registration completion; identification of user profiles for the healthcare team; positive user comments & reviews;
EmCasa is a digital real estate agency that was created to revolutionize the real estate market experience of buying and selling homes in Brazil.
Client: EmCasa
Product: Website & Mobile App for buyers
Project: Registration flow & Properties search experience
UX Methods: Data analysis, heuristic analysis, competitive analysis & interviewing; Ideation & validation; Rapid prototyping & user testing;
Solution: Redefinition of the style guide considering accessibility. Redesign Website and Mobile App to improve a better understanding regarding what the company does and providing a better user experience in the registration flow and in the properties search.
Outcomes: Significant viewing volume, level of viewer engagement with property details; increased retention level; Web Content Accessibility Guidelines (WCAG) 2 Level AA Conformance; positive user comments & reviews;
This is a project focused on demonstrating how I think and the entire Process Concept to structure Information Architect in an UX Project.
Product: Responsive website
Project: Awesome CSS Meetup event’s page
Process: Competitive analysis & interviewing; Persona; User flow & Sketches; Rapid prototyping & user testing;
Solution: Responsive website showing the speakers, talks, time of each talk, all information grouped by career (Designer or Developer) and level of knowledge (Rockie or Expert), with subscription flow to the event.
In my current role at Trimble, a leading technology company in the logistics industry, I apply a user-centered design approach to enhance the UX of Ocean and Air transport solutions. My work focuses on creating seamless, data-driven experiences that help businesses optimize global shipping operations.
Previously at Malwarebytes - now ThreatDown, a prominent cybersecurity company, I was deeply immersed in B2B product design, leveraging research-driven insights to empower individuals and organizations in safeguarding their data through intuitive and secure digital experiences.
Before that, I contributed to a profoundly meaningful cause at WeCancer, where I applied user-centered design principles to create more accessible and intuitive digital experiences for oncological patients. My work focused on improving usability and engagement to support their journey, facilitating better communication between patients and their healthcare teams
At Zenvia, I played a pivotal role in designing the Voice Automation Dashboard for the largest Voice API in Brazil, leading a comprehensive UX redesign to drive efficiency and user engagement.
My experience extends to the real estate domain, having worked at HAR.com , the largest Association of Realtors in Houston, Texas, where I optimized digital experiences to meet the unique needs of the real estate industry.
Preceding this, my role at Venturus, an innovation center, immersed me in the dynamic realm of mobile UX at Sony Mobile Sweden, where I actively contributed to the development and enhancement of mobile applications used across multiple countries.
In every role, my commitment to user-centered design, usability, and strategic problem-solving has been a driving force behind my contributions to high-impact digital products.
• Discovery research
• Usability testing sessions
• UX Audit
• Market research
• Customer Effort Score
• UX reports and audits
• Evangelizing UX
• Design thinking
• Prototyping
• Collaborative handoff with devs
• Figma
• Sketch
• Hotjar
• Google Analytics
• Mixpanel
• Amplitude
• Pendo
• Webflow
• HTML
• CSS
🇧🇷 Portuguese • native
🇬🇧 English • bilingual