I am a seasoned Product Designer with an extensive 13-year background in digital design, driven by a passion for enhancing user experiences. Grounded in the principles of user-centered design, I employ a holistic approach, blending UX research, data analysis, and a deeply empathetic mindset to craft meaningful and effective design solutions.
View ProjectsDownload CV →I have consistently driven improvements in digital products for companies I have worked with. Through user-centered design and collaboration with cross-functional teams, I create intuitive experiences that exceed users' expectations. My focus on usability, functionality and adherence to best design practices has led to tangible improvements, contributing to the success and growth of companies.
WeCancer is committed to enhancing the lives of oncology patients through technology-driven solutions. As part of our ongoing efforts to provide intuitive and seamless experiences, we are embarking on a project to redesign the registration flow within our mobile application. This initiative aims to streamline the onboarding process, ensuring a smoother journey for our users right from the start. This Use Case is focused on improving the user experience by redesigning the registration flow in the mobile application for oncology patients.
Client: WeCancer
Product: Oncological patients app
Project: Registration flow redesign
Process: Data analysis & interviewing; Ideation & validation; Rapid prototyping & usability testing;
Solution: Split the registration flow in 2 different phases; identify user profile during the first phase of registration flow;
Outcomes: 15% increase in registration completion; identification of user profiles for the healthcare team; positive user comments & reviews;
EmCasa is a digital real estate agency that was created to revolutionize the real estate market experience of buying and selling homes in Brazil.
Client: EmCasa
Product: Website & Mobile App for buyers
Project: Registration flow & Properties search experience
UX Methods: Data analysis, heuristic analysis, competitive analysis & interviewing; Ideation & validation; Rapid prototyping & user testing;
Solution: Redefinition of the style guide considering accessibility. Redesign Website and Mobile App to improve a better understanding regarding what the company does and providing a better user experience in the registration flow and in the properties search.
Outcomes: Significant viewing volume, level of viewer engagement with property details; increased retention level; Web Content Accessibility Guidelines (WCAG) 2 Level AA Conformance; positive user comments & reviews;
This is a project focused on demonstrating how I think and the entire Process Concept to structure Information Architect in an UX Project.
Product: Responsive website
Project: Awesome CSS Meetup event’s page
Process: Competitive analysis & interviewing; Persona; User flow & Sketches; Rapid prototyping & user testing;
Solution: Responsive website showing the speakers, talks, time of each talk, all information grouped by career (Designer or Developer) and level of knowledge (Rockie or Expert), with subscription flow to the event.
In my current role at Malwarebytes - now ThreatDown, a prominent cybersecurity company, I am deeply immersed in B2B projects, leveraging my expertise to empower individuals and organizations in safeguarding their data through innovative design strategies.
Prior to my tenure at Malwarebytes, I contributed to a profoundly meaningful cause at WeCancer, where I dedicated my design skills to improve the quality of life for individuals facing the challenges of cancer.
At Zenvia, I played a pivotal role in designing the Voice Automation Dashboard for the largest Voice API in Brazil. Currently, I am steering the product through a comprehensive redesign process, focusing on transformative improvements.
My experience extends to the real estate domain, having worked at HAR.com , the largest Association of Realtors in Houston, Texas, where I honed my design skills to cater to the unique needs of the real estate industry.
Preceding this, my role at Venturus, an innovation center, immersed me in the dynamic realm of Sony Mobile from Sweden, where I actively contributed to the development and enhancement of mobile apps utilized across various countries.
In every role, my commitment to elevating user experiences, coupled with a keen eye for design innovation, has been a driving force behind my contributions to diverse and impactful projects.
● Stakeholder management
● Discovery research
● Usability testing sessions
● UX Audit
● Market research
● Customer Effort Score
● UX reports and audits
● Evangelizing UX
● Design thinking
● Prototyping
● Collaborative handoff with devs
● Figma
● Sketch
● Hotjar
● Google Analytics
● Amplitude
● Pendo
● Webflow
● HTML
● CSS
🇧🇷 Portuguese - native
🇬🇧 English - advanced